Why Do Millions Hang on Andrew Tate’s Every Word?
A voice coach’s analysis of rhetoric, delivery, and danger
Andrew Tate’s rise from ex-reality TV contestant to global “megabrand” is no accident.
Nor is it solely the result of a well-oiled algorithm or a legion of fan-run TikTok accounts.
His reach—now totalling over 11 billion views across social media—is underpinned by a darker force: not just what he says, but how he says it.
As a voice and public speaking coach, I’m deeply troubled by the content of Tate’s messaging. His views on women are not only regressive—they’re dangerous.
He’s referred to women as property, shared graphic fantasies of violence, and routinely promotes misogyny, racism, and antisemitism under the guise of empowerment.
And yet, people listen.
This blog isn’t about excusing or platforming Tate’s rhetoric. It’s about asking a difficult, but important question:
Why does his voice command so much attention—and what can we learn from understanding it?
The Mechanics of a Dangerous Voice
When a client recently asked me to analyse Tate’s speaking style, I was hesitant. But the request raised a valid point: if we want to teach people to use their voice ethically and effectively, we also need to understand how unethical communicators gain traction.
Tate’s vocal technique is intentional—even if it appears unfiltered. He speaks with:
A hard onset: a guttural, almost feral hit of sound that projects dominance and urgency from the very first syllable.
Tactile emphasis: exaggerated use of his tongue, teeth, lips, and hard palate to bite off phrases with clarity and force.
Disticulated gestures: his hands accentuate syllables, underscoring his dominance in both voice and body.
Paraphrased repetition: he builds momentum by circling his points before delivering them in a sudden, slowed-down cadence that feels final and impactful.
These are techniques designed to cut through. To imprint. And when coupled with provocative, often violent content, they become emotionally sticky—particularly for disaffected young men craving certainty and authority in a chaotic world.
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The Manosphere’s Megaphone
Tate doesn’t just communicate with power—he teaches others to mimic his style through his paid platforms like Hustler’s University and The War Room. These aren’t just grifts; they’re pipelines of influence, teaching users not just how to sell, but how to sound.
This rhetoric, delivered with intensity and charisma, becomes difficult to ignore—even for those who reject the ideology. That’s part of the problem. Tate represents a growing crisis in male communication: where performance is mistaken for power, and rage is mistaken for leadership.
Why Voice Analysis Matters
So why break it down at all?
Because if we don’t, we risk leaving the mechanics of influence in the hands of those who weaponise it. Understanding vocal presence, rhetorical rhythm, and emotional pacing doesn’t just help us speak better—it helps us resist manipulation.
In my latest video, I examine Tate’s delivery not to amplify him, but to offer a clear-eyed look at how voice—used unethically—can shape narratives, movements, and entire generations.
🎥 Watch the full breakdown HERE
The Bigger Conversation
There’s no denying the voyeuristic element of Tate’s appeal. His bravado, fast-talking certainty, and calculated pacing mirror the visual grammar of platforms designed for quick dopamine hits.
But as educators, coaches, and leaders, we have a responsibility to demystify that appeal. We can’t dismantle dangerous narratives unless we understand how they’re built—voice included.
If you're someone who wants to use your voice to lead, not dominate—if you want to speak with impact and integrity—I hope this video gives you a useful lens to see through the noise.
Let’s not underestimate how rhetoric works.
Let’s out-communicate those who use it to harm.
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